By Tracey Pemberton & Mike Elmore

Manning’s:
A Formula for Success

Manning’s provides an excellent case study for how businesses can use tools like marketing, scientific management, product consistency, product diversification, and change management to promote success. Explore Manning’s use of reason why advertising and Google architecture as marketing tools. Learn how Manning’s searched for the best quality coffee beans in the world to guarantee the company’s coffee was always top quality, with consistency from cup to cup. 

    Manning’s: A Formula For Success

(Print Softcover)

    Manning’s: A Formula For Success

(PDF eBook)

Edward Manning sits at his desk in San Francisco. Mr. Manning, his brother William, and other Manning’s managers made ethical leadership a priority, demonstrating that good ethics can be a key to business success.

The Manning brothers’ business empire began in 1908 as a simple coffee stand at 1519 Pike Place Market in Seattle. Photo circa 1910.

Manning’s was a rare company that placed women in management positions as early as the 1930s. Dietician Anne Ludden developed Manning’s Formula System, which helped ensure Manning’s success.

Manning’s operated dozens of coffee cafes throughout the West Coast. This location operated for many years at 4545 University Way in Seattle’s University District.

Manning’s used the number 34 as a guideline to set up efficient restaurant kitchens that helped promote the company’s success.

Manning’s employees take orders at one of Manning’s Coffee Stores.

This 1960s postcard advertised Manning’s cafeteria restaurant in Portland’s Lloyd’s Center, which included seating beside the mall’s skating rink. The back of the postcard said, “Meet me at Manning’s…the place to eat…the place to meet!”

Ruth Carlyle Miller (left) and Winnie Young were two of the women that Manning’s promoted to management positions in the 1940s.

Customers shop at one of Manning’s Coffee Stores where they could buy baked goods, as well as Manning’s coffee, tea, peanuts, and other products.

During World War II, Gertrude Frederick began her career of more than 40 years at Manning’s. When she retired, she was a manager at Manning’s Lloyd Center Cafeteria in Portland. During the 1960s, Manning’s gave Mrs. Frederick paid maternity leave, several years before this benefit was required by law.

Manning’s operated dozens of coffee cafes throughout the West Coast. This location operated for many years at 2244 Market Street in Seattle’s Ballard neighborhood.

Manning’s employees work the counter at one of Manning’s Coffee Cafes in Seattle.

Manning’s employees work the counter at Manning’s Coffee Store at 215 West Third Street in Los Angeles.

Manning’s success was grounded partly in an ethical organizational culture that motivated employees to do their jobs well. This included careful attention to the way the employees dressed and a cheerful demeanor as they accomplished their work.

Manning’s A Formula For Success

Summary

Coffee. It’s a simple beverage that serves so many functions. Caffeinator, thirst quencher, social conductor… For Manning’s, coffee was the foundation for the company’s success formula. As the company grew from a humble coffee stand in Seattle’s Pike Place Market to an impressive West Coast chain of coffee stores and restaurants, Manning’s coffee, which was sold in grocery stores as well as Manning’s restaurants, was a mainstay for the company’s success.

Our book, “Manning’s: A Success Formula,” tells the story of Manning’s 76 years in business. Manning’s, Inc. provides an excellent case study for how businesses can be profitable while also making ethics central to leadership. Read our book to learn how Manning’s practiced ethical leadership in the workplace, meeting the ethical challenges of leadership and promoting trust and ethics in the workplace. Review Manning’s techniques to make your employees feel valued and understand how to communicate values to employees. Explore how Manning’s recognized the importance of women in the workforce, giving them management positions and perks like maternity leave long before this was required by law. Manning’s employees were treated well, and this was a cornerstone in the company’s efforts to demonstrate ethical and professional behavior in its operations.

Manning’s also provides an excellent case study for how businesses can use tools like marketing, scientific management, product consistency, product diversification, and change management to promote success. Explore Manning’s use of reason why advertising and Google architecture as marketing tools. Learn how Manning’s searched for the best quality coffee beans in the world to guarantee the company’s coffee was always top quality, with consistency from cup to cup. Review Manning’s Formula System, which drew inspiration from a Bell Recipe File Box, to understand how the company developed standardized recipes and promoted the importance of consistency in food service as a key to the company’s success. Learn about the Hansa House, as well as institutional feeding, and understand their roles in Manning’s product diversification and change management.

Manning’s story includes powerful role models like Edward Manning, William Manning, Marty Brill, Anne Ludden, Ruth Miller, Gertrude Frederick, and Winnifred Young. Restaurateurs like Walter Clark and Norm Sawicki are featured in Manning’s story, and the book includes details about the history of Seattle’s Pike Place Market.

Manning’s story is an in-depth look at the elements necessary to launch and maintain a successful business venture. It is a rare business that can provide a quality product, treat its employees fairly, and engage in sound business practices, while creating the emotional connections that allow customers to be a part of the brand experience. This was Manning’s formula for success. In this book, we explain how the company did it and offer suggestions for how other companies can mimic Manning’s success and do it ethically.

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Women Helped Propel Manning’s to Success

Manning’s was a successful coffee and restaurant business that implemented best practices in business management and operated for 76 years. Edward and William Manning, the brothers who founded the company, adeptly applied sustainable business practices, and developed...

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